Investors don't agree with my strategy. What should I do?

A new market for overnight accommodation was opening up. This was based on privately owned guesthouses, which aren’t centrally organized. The size of the market was huge – almost a million rooms per night.

The first mover’s strategy was growth at any cost. They got to 500 rooms pers night within a year, but their burn rate was very high. They secured funding from a Silicon Valley VC and were losing on each transaction.

When I built my financial models, I easily saw what they were doing but couldn’t see any way to stop the massive cash outflow within five years. The marketing costs and costs of acquisition exceeded income by three times, even after five years.

I had two choices: do what the first mover was doing, but faster and better or find some form of differentiation. I chose the latter. When I presented my strategy, the first investors said I wasn’t growing fast enough and they weren’t impressed by my arguments that growth at any cost wasn’t viable in the long-term.

What should I do? Accept the money on their conditions? Wait for another investor? Or do more work and find another strategy?

Does customer segmentation really matter if they're all our customers?

We need a customer acquisition strategy and to know the cost of getting each new customer. I’m not sure how to get this information.

Does it really matter if we get our business from different consumer segments than planned as long as we have customers and they pay us? How different can different consumers really be?