We had just reached $1M in
sales, a major milestone for us. We weren’t quite making a profit and cash
continued to be an issue, but we had over 50 units installed and operating and
our customer base was growing.
Now, we faced a series of
- Do we invest in new
equipment allowing us to double capacity? Inflation is 9% and the currency is
unstable, so it would be cheaper to buy now.
- Do we introduce a new
produce line? This would mean more machine downtime and the changeover time
would cost us money.
- Do we add a night shift?
- Do we increase the sales
force? We now have three people: one has sold $600K, one $240K, and one $200K.
It takes about a year for a sales person to reach $200K. We don’t know the
maximum one person can sell.
- Do we open a new plant closer
to the growing markets?
How do we figure out how
to prioritize then answer these questions? We don’t have the expertise in-house
or money to hire a consultant.