The business was growing quickly.
Everyone was working longer hours but things were chaotic and I could feel we
were losing control. It was growing too fast, if that’s possible. I was really
outside my comfort zone but I didn’t want anyone to lose confidence in me, so I
didn’t say anything to anybody.
Everyday there was a
different opportunity and I found that exciting. I followed most of them. They
usually were deadends, but I love the chase. While we were we growing rapidly
it began to emerge that some markets where we had early success were either
cooling off or going to decline. I didn’t have time to fix them- I didn’t have
the analytics to tell me what was going wrong.
In December we still didn’t
have a plan for the next year. I didn’t see any way to reach our 25% growth
target as the early markets were now in decline. The business was running me. I
wanted to go into a room a scream.