Investors want us to change our strategy, what should we do?

We built a platform that will allow chocolate and nut producers to bypass the middleman and wholesaler. This will give them higher margins and more liquidity. We have a partnership with FairTrade, five manufacturers, and three retailers.

Given the nature and geographic location of the producers, we created a global platform. We have invested over $100K in it and have completed beta testing.

We sent our business plan to five investors. Two said they had no interest given the size of the addressable market .The other three said that they needed proof of concept in a local market, meaning one country. Our platform and partners can’t accommodate this.

The investors told us the risk of global launch was too great. What do we do? Modify the platform and focus on one market or seek other investors?

blog comments powered by Disqus