Starting a business is HARD!!

We hadn’t seen each other since graduation. I was creating health apps in India and she started an agriculture business in Latin America. We caught up over dinner and both agreed the decision to start our own businesses were the right ones. It was thrilling and fulfilling, but it wasn’t all roses.

There were the emotional elements, loneliness, at times raw fear, and work-life balance. But the most surprising was the amount of time and effort it took to build the systems, logistics, and infrastructure. When we knew each other before, we both used to sit in front of a screen working on spreadsheets, doing case studies, and problem sets. We had no idea then what really made a business run. They never taught us all that stuff. It is attention to detail, boring, tedious, and time-consuming. But if it goes wrong, the business won’t function, the accounts won’t balance, and the business will literally get out of control.

We told our horror stories and thought the next new thing should be a business in a box. But we knew of colleagues who tried standard system and all complained about their lack of functionality and the difficulty in making any modifications.

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